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Cracking the code of cloud cost optimization in 2023: unlocking strategies to minimize your cloud spending

Maintaining the cloud can be challenging for businesses, especially when managing the budget effectively. Despite the initial promise of cost reduction, the cloud often brings unexpected expenses due to its complex nature and the need for additional tools. As companies grow and expand their resources, the financial burden of cloud maintenance can become overwhelming, leading to problems like cloud sprawl and excessive spending. Surprisingly, according to McKinsey Digital, a whopping 80% of enterprises struggle with finding ways to optimize their cloud costs. To avoid leaving these expenses to chance, it’s crucial to take proactive steps in actively managing and optimizing costs in this ever-evolving landscape.

cloud cost optimization in 2023

Cloud cost optimization presents several significant challenges

1. The pitfalls of overprovisioning: avoiding excessive resource allocation

  • Optimal resource allocation: Overprovisioning happens when you choose resources larger than your workload truly needs. It’s like buying a bigger car to accommodate the occasional shopping trip instead of right-sizing for your everyday needs.
  • Safety first, but at what cost? The mindset behind overprovisioning stems from a desire to ensure smooth app operations without any hiccups. While it’s understandable to prioritize stability, a hidden price tag is attached to this approach.
  • Hello, cloud waste and expenses: Overprovisioning inevitably leads to unnecessary cloud waste and mounting costs. Imagine paying for an entire theater hall to watch a movie alone. It might make you feel secure, but it is undeniably wasteful and costly.
  • Long-term consequences: Making overprovisioning a habit in your team can have detrimental effects in the long run. As your company and apps grow, so does the financial burden. You don’t want to end up with a bill that leaves you feeling like you’ve lost an arm and a leg.
  • Spend wisely, invest wisely: Instead of squandering your resources on overprovisioning, imagine redirecting that money towards something more meaningful. By optimizing resource allocation, you can free up funds to invest in areas that truly matter, such as product development, employee growth, or customer experience enhancements.

Remember, while it’s crucial to prioritize the smooth operation of your apps, it’s equally important to strike a balance between performance and cost efficiency. By breaking free from the overprovisioning habit, you can ensure your team’s resources are utilized optimally, making every penny count towards the success of your business.

2. Gaining clear sight: the significance of cloud visibility

  • Lack of visibility is like wearing a blindfold regarding security threats. It puts your applications and networks at risk and gives rise to various performance issues. And guess what? These issues directly impact your bottom line.
  • In a recent eye-opening report called “The State of Cloud Monitoring” by the brilliant minds at Keysight, 95% of experts agreed that visibility problems are a significant cause of application and network performance hiccups. Talk about a wake-up call! But that’s not all. An astounding 99% of respondents also recognized the undeniable link between network visibility and the overall value it brings to your business.
  • Imagine having a dashboard that provides you with all the essential metrics you need. It’s like having a powerful pair of binoculars to see the bigger picture. With accurate data at your fingertips, you can make informed decisions about where to invest in technology. Say goodbye to guesswork!
  • Now, picture this: Without an executive dashboard in place, organizations are left in the dark. They cannot optimize, monitor, or even organize their cloud activities. And you know what that means? It means costs spiral out of control, and it’s like trying to navigate a maze blindfolded.

But fear not! By embracing the power of visibility through a well-designed executive dashboard, you can unleash your organization’s true potential. You’ll be able to monitor, optimize, and streamline your cloud activities like never before. And hey, who wouldn’t want that? It’s time to take charge and pave the way to your business’s more efficient, cost-effective, and secure future.

3. Aligning cloud-saving strategies: achieving consistency across teams

  • Enterprises must recognize that cloud cost optimization is not a particular focus area. It’s important to avoid treating the management of cloud resources and costs as separate tasks handled by different teams or departments within the organization.
  • While DevOps and engineering teams often spearhead the development of new services, they sometimes overlook the optimization of cloud costs. This oversight occurs because they rely on the flexibility of costs to deliver their best work. Not every company has a dedicated team overseeing cloud strategy and operations.
  • To effectively manage cloud costs, it is crucial for finance, business, and IT managers to collaborate and establish policies that align with budget constraints. Ultimately, budget approvals are based on consumer spending predictions within the cloud environment.
  • By fostering a unified approach and involving stakeholders from different departments, enterprises can ensure that cloud cost optimization becomes a collective effort. It is vital to strike a balance between enabling development teams to innovate while also maintaining financial discipline. These collaborative efforts can lead to better cost management and budget adherence, ultimately driving organizational success in the cloud.

4. Lingering ghosts: tackling orphaned cloud resources

  • It’s surprisingly easy to create an instance for a project in the cloud and completely forget about it, leaving it running and raising costs. This common issue of orphaned instances, which have no clear ownership or purpose but continue to generate expenses, can cause headaches for many teams.
  • The problem becomes even more pronounced in large organizations where numerous initiatives happen simultaneously, often without centralized resource visibility. Initiatives managed outside the knowledge of the IT department, also known as shadow IT, can account for a significant portion of overall IT spending, reaching up to 40% in some cases. Moreover, research indicates that the extent of shadow cloud usage can be ten times larger than the known cloud usage within a company.
  • Orphaned cloud resources represent money going down the drain, and this waste has broader sustainability implications. Data centers, which consume vast amounts of electricity and hardware, contribute significantly to the carbon footprint of the information and communications technology (ICT) industry. The energy demands of data centers are doubling every four years, and the opening of new regions by cloud providers like AWS or Azure only exacerbates this issue.
  • That’s why reducing cloud waste is not just about cutting unnecessary spending—it’s also about addressing the environmental impact and carbon footprint associated with data centers. By optimizing resource usage and actively managing cloud resources, organizations can make a meaningful contribution to curbing unnecessary expenses and reducing their environmental footprint.

5. Unraveling the cloud billing maze: understanding cost breakdowns

  • Cloud bills often become a headache for finance teams as they are filled with complexity and technical jargon that can be difficult to decipher. The situation becomes even more challenging when organizations utilize multiple cloud providers or implement a hybrid cloud architecture. This leads to increased complexity and the added task of reporting cloud expenses. As a result, the path to cloud cost optimization becomes even more perplexing and prone to oversight.
  • To make matters worse, many cloud service providers can change their billing procedures anytime. This means the company’s cloud invoices can vary significantly from month to month, requiring the finance team to review a fresh batch of cloud bills regularly. It’s a constant cycle of trying to make sense of the ever-changing landscape of cloud costs.
  • The technical nature of cloud billing and the charge fluctuations can make it challenging for finance teams to track and manage cloud expenses effectively. Without a clear understanding of the intricacies involved, it’s easy to overlook potential savings opportunities and fall into the trap of overspending.
  • To navigate this complexity and ensure effective cloud cost optimization, organizations must invest in tools and processes that streamline the analysis and reporting of cloud bills. By leveraging automation and utilizing cloud cost management platforms, finance teams can gain better visibility into cloud expenses and make informed decisions to optimize costs.

Ultimately, overcoming the challenges of cloud billing complexity requires collaboration between finance, IT, and cloud management teams. Together, they can establish transparent processes, translate technical jargon into financial terms, and implement strategies to monitor and optimize cloud costs consistently. With a proactive approach and the right tools, organizations can successfully navigate the intricacies of cloud billing and drive significant savings in their cloud expenditure.

6. Building strong foundations: enhancing cloud architecture

  • When developing a cloud application, many software architects lack the knowledge and expertise needed to design and build a proper cloud application architecture. They often overlook an essential aspect: considering the costs associated with specific application features. Let me give you an example: imagine a simple query for a widget in a web application, which could cost thousands of dollars if not carefully planned for.
  • Unfortunately, this lack of skills and experience often results in poorly designed applications that fail to leverage cloud-based platforms’ potential fully. The actual value of the cloud platform remains untapped due to this oversight.
  • To address this issue, software architects and development teams must invest in gaining the necessary skills and understanding. They need to consider the cost implications from the start, during the design phase. By doing so, they can ensure that applications are well-architected for the cloud and cost-effective and efficient.
  • By integrating cost considerations into their decision-making process, architects can unlock the true potential of the cloud platform and avoid unnecessary expenses. It’s important to realize that cloud technology offers numerous benefits, but these advantages may go unnoticed without the right expertise.

7. Balancing demand: efficiently managing drops and spikes

  • Engineers know that things can change rapidly when building e-commerce infrastructure. A single mention from an influencer can lead to millions in new sales, while a sudden surge in traffic can cause a website to crash.
  • The challenge lies in finding the right balance between expenses and performance. You don’t want to open your tab and have a massive and unexpected cloud bill. On the other hand, putting strict limits on resources can result in a poor customer experience during high-demand periods.
  • While cloud cost management solutions (like OptScale) are available to monitor your usage and alert you in real time, manually scaling your cloud capacity can be daunting and time-consuming.
  • The good news is that these tools can provide helpful recommendations for adjusting your cloud resources based on your current demand. They closely monitor your usage and notify you if it exceeds certain levels or if any anomalies are detected.
  • However, the challenge lies in efficiently and effectively scaling your cloud capacity to meet your application’s demands. It’s not always easy to strike the right balance. Still, with the right tools and strategies, you can optimize your cloud resources and ensure a smooth and cost-effective operation.

8. Embracing the power of automation: unlocking the benefits of cloud optimization

  • Automating your infrastructure is brilliant if you utilize cloud-native technologies, run Kubernetes, and adopt modern DevOps practices. Cloud automation benefits IT teams clearly, especially in more extensive enterprise settings.
  • One of the significant advantages is the reduction of manual efforts. Tasks like configuring virtual machines, creating clusters, and selecting appropriate resources become much easier and quicker. This time-saving aspect allows your engineers to focus on more critical endeavors, driving innovation and fully utilizing your cloud infrastructure.
  • Automation tools also enable more frequent updates, aligning with continuous deployment. They minimize the chances of human errors, lower infrastructure costs, improve system security and resilience, and streamline backup processes.
  • Moreover, automation provides valuable visibility into resource usage across the entire organization. This level of control and oversight would otherwise be challenging to achieve.
  • In a nutshell, cloud automation is rapidly becoming the new standard in the tech industry.

Optimizing cloud costs: strategies for efficient resource management

Optimizing your cloud costs is essential to ensure you’re getting the most out of your resources. Here are some effective techniques to help you optimize your cloud expenditure:

A. Choose the right instance type: understanding the different instance options offered by your cloud service provider is crucial. Selecting the appropriate instance for your application can lead to cost savings and better performance.
B. Efficient storage management: implement centralized storage management to monitor and control cloud usage. A central server helps streamline operations and minimize risks associated with acquiring decentralized cloud services.
C. Consider cloud pricing plans: explore discounted programs such as reserved or spot instances. Buying in bulk or leveraging discounts can significantly reduce your cloud expenses.
D. Harness the power of containers: containers, such as Kubernetes and Docker, offer numerous benefits like efficiency, simplicity, and portability. They streamline the deployment and testing process, making managing applications and migrating between environments easier.
E. Smart instance management: don’t forget to shut down unused instances, as they can add up to your bill unnecessarily. Avoid leaving “zombie” instances running 24/7 when not actively used.
F. Embrace serverless computing: utilize serverless computing services like AWS Lambda. This approach eliminates the need for manual configuration or management of cloud instances, saving time and reducing operating costs.

By applying these cloud cost optimization techniques, you can maximize your resources, minimize unnecessary expenses, and enhance the overall efficiency of your cloud infrastructure.


In conclusion, achieving cloud cost optimization requires careful planning of cloud resource utilization, thoughtful selection of cloud features, and the implementation of best practices. By following these strategies and using a multifunctional solution (OptScale) that performs the functions of cost optimization, businesses can effectively manage their cloud costs and maximize their return on investment. Furthermore, partnering with a reliable managed service provider can provide additional benefits in terms of cost savings. These providers have the expertise and experience to optimize cloud resources, identify potential areas for improvement, and implement effective cost-saving measures.

By taking a proactive approach to cloud cost optimization and leveraging the expertise of a trusted partner, businesses can ensure they are making the most of their cloud infrastructure while keeping costs under control. This leads to financial savings and enhances overall operational efficiency and competitiveness in today’s digital landscape.

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